In manufacturing, video content can often get overlooked. The thing is, that company videos work for companies, all kinds of them. Don’t assume that manufacturing videos will be boring or won’t interest your target market.
Video demonstrates your commitment to providing the most cutting-edge resources. You are probably supplying a fair amount of text-based copy and that’s good. Increasingly important in today’s digital landscape is video content. Why? Because it gives your audience a platform to engage with you in a way that standard text marketing material simply can’t.
You can’t escape videos. If you aren’t making use of them in your own marketing efforts, then you are at risk of falling behind because others are doing just that. Staying in-step with today’s market means embracing modern technology and digital marketing goes hand in hand with that.
Your video is as interesting as you dare to make it. It allows consumers to get a real feel for your brand and your core values. Not only that, it’s a fantastic platform for sharing. Shares equal awareness and trust. When someone shares your video they are saying ‘Hey this company know their stuff, they are on it’
Recommendation is everything in today’s digital landscape. If you don’t have a video then you are missing out on a significant part of the market.