Social Video Marketing: build rapport and reach

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Social Video Marketing Strategy

What is a social video marketing strategy and how do you start your own?

It’s a forward-facing marketing approach that integrates engaging video content into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.

It might sound boring, but every form of marketing should start with a strategy. It’s the starting point of any good campaign. A strategy isn’t set in stone, it can be tweaked and poked from time to time, but it’s wise to have a plan of action backed up with reasoning.

Have you ever stopped to consider where your audience hangs out online? Finding out where your target audience prefer to hang out socially makes your whole strategy wiser.

Look at focusing your campaign around the story and not the sale. Counter-intuitive? Your first thought might be exactly that. It’s a fact that people don’t like to be sold to, or at least don’t like to think they are being sold to.

Get to the point quickly. Short attention spans mean that video audiences pretty much have their trigger finger ready for action. That mouse is looking pretty attractive to them by the time they’ve hit 15 seconds and they don’t get what you are trying to say and even if they do, they don’t care. Hook them right away.

According to Tim Washer, Social Media Manager at Cisco "Often in the corporate world, people get nervous about comedy and say it doesn’t belong here. But if it might help you get a point across efficiently and economically, why wouldn’t you try it?

53% of consumers engage with a brand after viewing a video on social media.

Get your social video marketing right and you start from a point of understanding your audience. If you can do that then you are onto a winner.