Video Campaigns: For Marcoms

0330 124 6162

Creating Steady Growth

As your campaign unfolds, you'll experience steady growth in audience response – clicks, conversions, calls, trials, enquiries and more.

Videos need to be seen

When you want steady growth, we combine a monthly video production and campaign service for you. Besides creating and filming big ideas, our work includes strategy, research, buyer personas and media selection, for self-branded, editorial or advertising channels.

Videos need to be seen - both on your website and in social media. Which means getting them into the right blogs, streams and feeds, to influencers, and at the right frequency. In our social video marketing service, we research these pools of viewers, and by combining judicious timing with research, message and call to action, we harvest a strong response for you.

Before they watch

After they watch

YOUR AUDIENCE CHALLENGE

It really helps the project to define a clear audience challenge. Take an example: if your intention is to win hearts and minds, it’s helpful to explore your whys: perhaps your website traffic is light, you’ve low visibility on social media, or your proposition is misunderstood. Now that’s a better defined challenge. It shapes the activation work and immediately suggests an objective.

The Value of a Video Campaign

We like a campaign to have a clear objective. For example: to stimulate 100 calls a month. And using the ‘hearts and minds’ challenge above, the campaign task might be to increase social reach to 5,000 per month, build web traffic to 2,000 per month, and to convert 1% of visitors, using video and targeting.

We add a time-frame for those KPI’s and then build effective creative and filming approaches to nourish the campaign for them. We add value by discovering where your audience dwells. We also use automation to post, repost and share your content, making the calls to action relevant. 

Our Campaign Process

We start with the audience and the creative:

Once your videos are created, we’ll publish and share with your audience like this:

MEASURING OUTCOMES

As the campaign unfolds, we measure the audience response – clicks, conversions, calls, trials, purchases, enquiries and much more, to assess the improvement in audience behaviour.

So your outcome is a campaign that brings viewings to your videos, that incites audience reaction in a way that your enterprise deserves. 

Which results in trust - the moment when your clients truly see the good you do.

BRASS TACKS

Budget

Video content campaigns typically costs between £2k - £8k per month, depending on video style and campaign scope. They usually last 3-12 months. Higher production values and broader reach are at the upper end of the scale here.

Timescales

Depending on aims and location, video content marketing usually takes 6-8 weeks to prepare and then there's a minimum of a 3-month run.

Success Measurement

Measuring success for video content marketing is firstly about converting watching to action, and secondly about views, duration, comments, and social shares.

SOME OF OUR CLIENTS

OUR SERVICES

FILMING

VIDEO PRODUCTION

For building your image, reputation and brand engagement

PERSONAL VIDEOS

For persuading your audience directly from your place of work

CAMPAIGNS

VIDEO CAMPAIGN

For steadily building your brand engagement and lead flow

VIDEO PROSPECTING

For steadily growing your qualified leads and modernising your sales playbook

DISCUSS YOUR BRIEF

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OUR WORK

Seed investor video for revolutionary UK social enterprise, VestaPrivate equity financiers Dunedin LLP Seed investor video for revolutionary UK social enterprise, VestaVehicle safety manufacturers Brigade Electronics PLC Seed investor video for revolutionary UK social enterprise, VestaProperty hub Vesta

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