PERSONAL VIDEOS THAT PERSUADE
When audiences need a rest from marketing noise, the personal video is the perfect antidote. It’s you, unadorned, filmed at from your place of work, speaking in an enthusiastic and genuine way, either to camera, or to an unseen interviewer. Done well, it’s direct, persuasive and powerful.
We create these personal films to persuade your audience. Our factual and journalistic approach will bring the relevance and authenticity you need to cut through competitor noise.
THE TASK OF PERSONAL FILMS
A good personal video has a documentary tone to it - it’s revealing, factual, it describes a problem or challenge, and it explains using a familiar journalistic narrative. For example, thesis-antithesis, before-after-now-future, or the star story. The right moment to choose this approach is when competitor noise is too corporate or slick, or when you want to build authenticity to build trust.
So we like to give your personal videos a job. For example: to stimulate 5% enquiry conversion rate per month.
OUR VIDEO CREATION PROCESS
We work with you from topic list to final realisation. Together, we’ll form the message or script, then we’ll film, tightly edit and publish your video, releasing versions appropriate to use: desktop, tablet and mobile.
- we agree a topic list and a shooting form - unscripted interview or scripted to-camera
- we film and create overlay graphics
- we edit and finalise the videos
- we publish on suitable platforms, such as YouTube or sector-suitable clouds
- we help you share on social media and guide you on best practice
After the videos go live, we measure the desired response – viewings, clicks, shares and conversion, to measure the improvement in audience behaviour. So your outcome is a suite of videos that reveal you in your workplace, in a truthful light.
Which results in trust - the moment when your clients truly see the good you do.