Narrative Structures

0330 124 6162

creatively get your message across

Often, marketing content fails because it's inauthentic or lacks audience relevance. Wouldn't it be nice if you had a steady growth in marketing results?

Narrative Structures in Corporate Video Production

We plot and then produce your film using a set of scenes that tell your story. Your final video will have a beginning, a middle and an end, and it’s our job to make sure your film accurately and creatively gets your message across whilst holding the viewers’ interest until the very end.

It’s important to have a narrative structure in place. Structure is arranging your story’s elements into a specific chronological order to elicit the perfect emotional response from the reader.

We use what we in the broadcasting industry call the S.T.A.R story. A well-used and proven method.

A video has just a few seconds to hook its viewer. The situation is the hook, the task shows the challenge, the action is what you did to overcome the issue and the result is how that action paid off and solved the problem or resolved the situation for your client. Once a viewer has been hooked by the problem initially faced, it’s highly likely that they will hang around until the end of the video to see how it was successfully resolved. Nobody wants to leave at the problem, it’s human instinct to want to see the resolution.

Success Using Our Narrative Process

Using the S.T.A.R story method encourages engagement and chatter or buzz. Viewers will be more likely to engage with it in a way that guides them towards your call to action message.





For building your image, reputation and brand engagement


For persuading your audience directly from your place of work



For steadily building your brand engagement and lead flow


For steadily growing your qualified leads and modernising your sales playbook


Discuss your brief
...with one of our creative heroes:

Call 0330 124 6162 or...

Chat here now


Private Equity nourishes the economyB2B AUDIENCES HOW TO REACH THEM Private Equity nourishes the economyPREPARING FOR FILMING HOW TO BE READY Private Equity nourishes the economyPRIVATE EQUITY UNSUNG HEROES