Narrative Structures in Corporate Video ProductionWe plot and then produce your film using a set of scenes that tell your story. Your final video will have a beginning, a middle and an end, and it’s our job to make sure your film accurately and creatively gets your message across whilst holding the viewers’ interest until the very end.
It’s important to have a narrative structure in place. Structure is arranging your story’s elements into a specific chronological order to elicit the perfect emotional response from the reader.
We use what we in the broadcasting industry call the S.T.A.R story. A well-used and proven method.
Success Using Our Narrative ProcessUsing the S.T.A.R story method encourages engagement and chatter or buzz. Viewers will be more likely to engage with it in a way that guides them towards your call to action message.