Social Video Campaign

0330 124 6162

share, engage and converse

Your videos need to be seen, on both on your website and in social media. Which means getting them into the right blogs, streams and feeds, to influencers, and at the right frequency. This is the noble art of social video marketing.

Social Activation of Video

After your videos are live on YouTube or Vimeo, what then? The people will come? Er, no.

Your videos need to be seen, otherwise you've wasted time and money. And seen on both on your website and in social media. Which means getting them into the right blogs, streams and feeds, to influencers, and at the right frequency. This is the noble art of social video marketing.

You need research into the pools of your viewers, and by combining judicious timing with research, message and call to action, you can harvest a strong response. In summary:

Before they watch

After they watch

YOUR AUDIENCE CHALLENGE

It really helps the project to define a clear audience challenge. Take an example: if your intention is to win hearts and minds, it’s helpful to reveal your whys: perhaps your website traffic is light, you’ve low visibility on social media, or your proposition is misunderstood. Now that’s a better defined challenge. It shapes the activation work and immediately suggests an objective.

THE VALUE OF ACTIVATION

It's a good idea to give activation work a clear objective. For example: to stimulate 120 calls a month. And in the ‘hearts and minds’ challenge above, the activation task might be to increase social reach to 5,000 per month, build web traffic to 2,000 per month, and to convert 1% of visitors.

Just add a time-frame for those KPI’s and then build effective campaigns for them. You can add value by discovering where your audience dwells. And also use automation to post, repost and share your content, making the calls to action relevant.

THE ACTIVATION PROCESS

Once your videos are created, publish and share with your audience like this:

MEASURING OUTCOMES

As the campaign unfolds, measure the audience response – clicks, conversions, calls, trials, purchases, enquiries and more, to assess the improvement in audience behaviour.

Your outcome should be a campaign that brings viewings to your videos, that incites audience reaction in a way that your enterprise deserves.

Which results in trust - the moment when your clients truly see the good you do.

OUR SERVICES

FILMING

VIDEO PRODUCTION

For building your image, reputation and brand engagement

PERSONAL VIDEOS

For persuading your audience directly from your place of work

CAMPAIGNS

VIDEO CAMPAIGN

For steadily building your brand engagement and lead flow

VIDEO PROSPECTING

For steadily growing your qualified leads and modernising your sales playbook

LIGHT YOUR BEACONS

Discuss your brief
...with one of our creative heroes:

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