Video Audience Engagement – Making Connections That Matter
Video has the ability to engage people emotionally. If you can evoke emotion you will inevitably increase buyer confidence and in turn, connections.More than 100 million hours of video content is watched on Facebook every day. It’s estimated that by 2020, this kind of content is expected to account for more than 80% of all consumer traffic.
Whether it’s promotional content on social channels or content embedded on websites. People watch video over all other forms of promotional content.
Utilising short videos with a call to action on social platforms such as LinkedIn, Facebook and Twitter, encourages interaction and increases brand awareness.
The ultimate goal is to produce conversions, and film is far more likely to do that than other form of marketing content.
Monitoring social Engagement
It's important to keep track of your social content. Monitoring social engagement will help you to understand what’s working for you.Making sure your video stands out is essential. Make it easy for buyers to engage with your content via comments and easy links to your contact information.
Social Media channels are a cost-effective medium for showcasing your business without directly advertising.
YouTube creators suggest that you should be able to sum up your video with just one phrase. You want people to spread the word and it’s far easier for them to do that if they can easily describe your message.
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