Video Benchmarking With Our Unique Search EngineWe have developed our own way of benchmarking. There simply wasn’t any way of revealing online, how useful video content was. We can now demonstrate how each topic performs with video placement or how much the impact that video has made on the market.
Benchmarking is important because it helps us to compare your video to your competitors and tells us how you are currently performing. We can then use the information to identify any gaps that may exist allowing us to gain a competitive advantage.
What Does This Mean for Our Clients?Working with our own system allows us to do all of the above. We produce a quarterly public report summarising the whole market and individual reports giving a breakdown of video usage, where your video has been published and user experience.
Monitoring and tracking the success of your campaign is imperative. Measuring regularly keeps us with the advantage and it’s easier to monitor your ROI.