Branding and Corporate Videos change user behaviour
How much does your audience need motivating? It's a good project starter. Because we create films to motivate your audience. So, whether your task needs a documentary, dramatisation, animation or promotional warmth, our creative visuals will bring the relevance emotion and authenticity you need to cut through competitor noise and change user behaviour.
We work with you from conception to realisation. Together, we’ll form the message, then we’ll film, finesse and publish your video, releasing versions appropriate to their use: web, social, pitching, training, tradeshow, email and others.
WE START WITH YOUR CHALLENGE
We bottom out the project’s underlying challenge - it really helps to frame the project this way so that the desired outcome emerges clearly. Take an example: if your desire is for a simple, fresh internet presence, it’s helpful to look underneath that: perhaps your brand is suffering from an absence on social media, an invisible senior team or a cloudy proposition. That’s a better defined challenge. It moves the project towards its task.
THE TASK OF THE FILMS
We like to give our videos a job. For example: to educate 500 visitors a month. In our ‘internet presence’ challenge above, the task is clear: the job of the videos is to build visibility, trust and to reveal, clarify and distinguish.
And we like to add a time-frame for those KPI’s and then build simple strategies for them. We add context by basing our strategy on buyer personas and competitor research. We also use machine learning, incorporating our own unique video benchmarking system, to make the job of the video clear and distinct.
OUR VIDEO CREATION PROCESS
Whatever video content we're filming, we’ll collaborate with you to conceive, film and publish videos that motivate your audience:
- we clarify buyer personas and needs and desired response
- we form a clear, creative concept
- we film and create animation or graphics
- we polish and finalise the videos
- we create versions that exactly match their use - eg web, social, pitching, seminars or tradeshow
- we publish on suitable platforms, such as YouTube or sector-suitable clouds
After the project goes live, we measure the desired response – viewings, clicks, shares and more, to measure the improvement in audience behaviour. So your outcome is a suite of videos that reveal your brand, your company, your products or services in the best light.
Which results in trust - the moment when your clients truly see the good you do.