At a private gallery, we created this 2-minute explainer video for prospective donators to art magazine Artlyst. Our piece was used on the ArtLyst page on the Crowdshed website. It’s helping raise over £40k for this onlinen specialist in emerging art. Our piece explains the magazine’s purpose and investor benefits and it was a 1-day shoot, 2-day edit and roughly 2 days’ pre-production. Loads of fun working with these ahead-of-the-curvers!
ArtLyst is the UK’s leading emerging art magazine. At the time of filming, they were expanding their donator base and they wanted to reach more high net-worth individuals, artists, collectors and advertisers alike.
Our goal was to help win new donators by increasing appeal and clarity online.
We created a short donator film. We filmed a structured interview with the editor, and helped him feel at ease in front of our cameras. We also inserted stills of the magazine and supporting material from the website.
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The magazine shared the film with many donators and quickly started to raise funds.
We learned from this creating this short film for ArtLyst. We’re sharing a few of our learnings here in the hope that they’ll help you prepare for your next next video.
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