Investor Videos for Artlyst

Our goal was to help win new donators by increasing appeal and clarity online.

Explore the value of a video marketing campaign...

Investor Videos for Artlyst

Our goal was to help win new donators by increasing appeal and clarity online.

Explore the value of a video marketing campaign...

ArtLyst

Film: ‘Art Revelation’

At a private gallery, we created this 2-minute explainer video for prospective donators to art magazine Artlyst. Our piece was used on the ArtLyst page on the Crowdshed website. It’s helping raise over £40k for this onlinen specialist in emerging art. Our piece explains the magazine’s purpose and investor benefits and it was a 1-day shoot, 2-day edit and roughly 2 days’ pre-production. Loads of fun working with these ahead-of-the-curvers!

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The Challenge

ArtLyst is the UK’s leading emerging art magazine. At the time of filming, they were expanding their donator base and they wanted to reach more high net-worth individuals, artists, collectors and advertisers alike.

Our goal was to help win new donators by increasing appeal and clarity online.

Impact

Quality video
gives your marketing more

IMPACT

6 audience impact

How We Helped

We created a short donator film. We filmed a structured interview with the editor, and helped him feel at ease in front of our cameras. We also inserted stills of the magazine and supporting material from the website.

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estimated
{{investor}}
growth

£700k

Outcome

The magazine shared the film with many donators and quickly started to raise funds.

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Learnings

We learned from this creating this short film for ArtLyst. We’re sharing a few of our learnings here in the hope that they’ll help you prepare for your next next video.

  • Coach your subject as much as possible, especially if they’re a little nervous
  • Source the best pictures you can that illustrate the interview
  • Allow plenty of time to get it right – we usually double the time to be safe
  • Structure really lifts propositional films – we broke ours into several pieces here

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
You can save and share your calculation immediately here.
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has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!