Investor Videos for Business First

Our goal was simple: win new investors by building reach and trust online.

Explore the value of a video marketing campaign...

Investor Videos for Business First

Our goal was simple: win new investors by building reach and trust online.

Explore the value of a video marketing campaign...

Business First

Film: ‘Into Print’

We filmed this 2-minute explainer video for prospective investors, for the Business First website and their CrowdCube page. The piece explains the investor proposition for the magazine. It was a 3-hour shoot, a 1-day edit and about 2 day’s pre-production. Lovely to work with, those enterprising people at Business First Magazine.

Trusted By

The Challenge

Business First is a new London enterprise magazine. A first in 10 years. It reveals the strategies, challenges and personal stories of entrepreneurs, business owners and leaders to a London readership. So it’s a publication very close to our hearts. But like any other new business, it needed invetment to get started. The challenge was to demonstrate publishing pedigree and purpose to new investors.

Our goal was simple: win new investors by building reach and trust online.

Impact

Quality video
gives your marketing more

IMPACT

6 audience impact

How We Helped

We created a short investor proposition video. We filmed a presentation by the Editor-in-Chief, an ex-broadcaster comfortable in front of cameras. We also inserted stills of the magazine and supporting material from the website.

Video ROI Calculator

Re-calculate the potential value of our video marketing services to your firm

estimated
{{investor}}
growth

£700k

Outcome

The magazine was able to approach many investors with an improved opening pitch. Currently, funding is being secured.

Free feasibility session

Book a 20-minute session with one of our video marketers. Discover the value and costs of a campaign as it would apply to your firm, and how it’s worked for others in your market.

Learnings

We learned from this creating this short film for Business First. We’re sharing a few of our learnings here in the hope that they’ll help you prepare for your next next video.

  • Background communicates – if you can’t access a location easily, create it digitally
  • Break up a piece to camera with lots of supporting material
  • When you’re filming a ‘pitch to camera’, be patient; expect to do multiple takes
  • Structure adds so much to a pitch – Nick broke his into several parts

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
You can save and share your calculation immediately here.
(optional)


has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!