Promotional Video Suite for Mayor of London

Our goal was clear: demonstrate the simplicity and value of volunteering to medium and large firms.

Explore the value of a video marketing campaign...

Promotional Video Suite for Mayor of London

Our goal was clear: demonstrate the simplicity and value of volunteering to medium and large firms.

Explore the value of a video marketing campaign...

Mayor of London

Film: ‘Why Volunteering’

We devised and filmed this promotional feature for the Mayor of London website to encourage medium and larger firms to support volunteering initiatives. Titled ‘Why volunteering’, it explains the benefits and enterprise value of the programme to HR and CSR managers. This was a 3-day shoot, a 2-day edit and about 2 day’s pre-production. Such a buzz working with the generous and motivated people of this project in so many firms.

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The Challenge

The Mayor of London wanted to advance his corporate volunteering initiative via Team London and a group of coprorate partners. They aim was to encourage more firms to engage in volunteering schemes The challenge was to explain the benefits of volunteering to corporates, and thereby attract more employers.

Our goal was clear: demonstrate the simplicity and value of volunteering to medium and large firms.

Impact

Quality video
gives your marketing more

IMPACT

6 audience impact

How We Helped

We filmed the programme partners and volunteers at their workplaces and interviewed many contributors. We gleaned a great deal from the story of one volunteer as she walked us through her journey into employment. Wonderful to see business and youngsters chiming so well.

Video ROI Calculator

Re-calculate the potential value of our video marketing services to your firm

estimated
{{investor}}
growth

£700k

Outcome

New corporate participants are now contacting the Mayor’s office. And there’s now a more useful explainer online.

Free feasibility session

Book a 20-minute session with one of our video marketers. Discover the value and costs of a campaign as it would apply to your firm, and how it’s worked for others in your market.

Learnings

Here are a few of our own learnings from the making of this Volunteering video. Hopefully they can help you prepare for your next next production.

  • Carefully research who the best people to talk to are
  • Try to tell a realistic story of events
  • Budget for multiple locations properly – there was a ton of travel in this piece
  • Avoid wall to wall talking heads – it’s too dull

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
You can save and share your calculation immediately here.
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has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!