Promotional Video Suite for NearDesk

Our goal was simply to help win new investors by building reach and trust online.

Explore the value of a video marketing campaign...

Promotional Video Suite for NearDesk

Our goal was simply to help win new investors by building reach and trust online.

Explore the value of a video marketing campaign...

NearDesk

Film: ‘Work Near Home’

The company asked us to make this 2-minute explainer video for prospective investors, for the NearDesk page on the Seedrs website. It helped raise over £1m, the largest crowd fund at that time. Our piece explains the firm’s purpose and investor benefits and it was a 2-day shoot, 3-day edit and roughly 2 days’ pre-production. Brilliant fun working with such a visionary team.

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The Challenge

NearDesk is a visionary new UK office space firm. It rents out desk space by the minute in residential and commercial areas. After 2 years of organic growth, it was time for a step change. A third round of investment was needed to move the firm quickly to a larger size. The challenge was to demonstrate pedigree and purpose to new investors.

Our goal was simply to help win new investors by building reach and trust online.

Impact

Quality video
gives your marketing more

IMPACT

6 audience impact

How We Helped

We created a short investor proposition video. We filmed a series of client interviews at the firm’s head office in London, and we also loved shooting a dark sequence for use at the start, to explain the commuting misery that NearDesk solves. Finally we interviewed the CEO to add authenticity to the pitch. The video was published on Seedrs, a crowd-funding site.

Video ROI Calculator

Re-calculate the potential value of our video marketing services to your firm

estimated
{{investor}}
growth

£700k

Outcome

The target of £600k was raised quickly. In fact over-subscription hit 25%. It was the biggest single share issue on Seedrs – a record.

Free feasibility session

Book a 20-minute session with one of our video marketers. Discover the value and costs of a campaign as it would apply to your firm, and how it’s worked for others in your market.

Learnings

We learned from this creating this short film for NearDesk. We’re sharing a few of our learnings here in the hope that they’ll help you prepare for your next next video.

  • Dramatising a problem helps to build a case
  • Interview excerpts work well over drama and documentary footage
  • Don’t be afraid to reshoot interviews if you don’t get it the first time
  • Spend time on graphics – they lift the quality of the piece

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
You can save and share your calculation immediately here.
(optional)


has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!