Corporate Video Package for NVM Silverwing

Our goal was to project Silverwing’s work and production authentically and to help their backers, NVM reach new potential investee companies by showcasing their work and success.

Explore the value of a video marketing campaign...

Corporate Video Package for NVM Silverwing

Our goal was to project Silverwing’s work and production authentically and to help their backers, NVM reach new potential investee companies by showcasing their work and success.

Explore the value of a video marketing campaign...

NVM Silverwing

Series: ‘International Growth’

In their Swansea factory, we filmed this short case study video of robotic testing company Silverwing NDT, for NVM, their private equity backers. NVM wanted to demo their investment work to prospective client firms. Titled ‘International growth’, it explains the Silverwing operations and how NVM have helped it grow internationally. It was a 1-day shoot, a 2-day edit and approximately 1 day of pre-production. They’re innovative thinkers and capable engineers at Silverwing – it was a privilege to film them at work.

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The Challenge

Silverwing NDT is one of only 3 specialist non-destructive testing firms specialising in oil and petro-chemical storage in the UK, and only one of 14 worldwide. Wehen we visited with our cameras, they had broken into the US market and were expanding into more countries. They had secured NVM backing to accelerate the process. NVM wanted a record of their success.

Our goal was to project Silverwing’s work and production authentically and to help their backers, NVM reach new potential investee companies by showcasing their work and success.

Impact

Quality video
gives your marketing more

IMPACT

6 audience impact

How We Helped

We created this two and half minute film. Shot in Swansea and Reading, we interviewed the NVM directors and filmed the calm, cool and collected engineers at Silverwing. And finally we tied it all together with footage of the products in action.

Video ROI Calculator

Re-calculate the potential value of our video marketing services to your firm

estimated
{{investor}}
growth

£700k

Outcome

Our client is pleased with the short case study and they use it on their website and in client presentations. Meanwhile, Silverwing has rather nicely commissioned us to shoot a few promotional films for them.

Free feasibility session

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Learnings

In filming this short production for NVM Silverwing, we learned. We’ve shared a few of our lessons below; hope they can help you plan out your next video.

  • If you have two interviews differentiate their look to give distinctiveness
  • Film cutaway detail that illustrates the topics (here it’s ‘engineering’)
  • Shoot about 50 to 100 times what you need – magic moments are rare
  • Shoot or borrow product demo footage to give it a lift

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
You can save and share your calculation immediately here.
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has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!