Corporate Video for Share Radio

Our goal was to build audience reach and drive traffic from the video to the article in the Business First Magazine and the work of Share Radio.

Explore the value of a video marketing campaign...

Corporate Video for Share Radio

Our goal was to build audience reach and drive traffic from the video to the article in the Business First Magazine and the work of Share Radio.

Explore the value of a video marketing campaign...

Share Radio

Film: ‘Share Radio’

We filmed this short article teaser for internet radio station Share Radio and Business First Magazine. The piece touches on some of the themes in the magazine article and projects a sense if the CEO’s pre-occupation with money as a cornerstone of personal liberty and civilisation. Funky busy office at Share and smashing people – bright, resourceful and deadline driven! The production was a half-day shoot, a one-day edit, and around a day of pre-production.

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The Challenge

Share Radio is a brand new radio station designed to help UK consumers through the money maze. Topics range from Banking and Budgeting to Markets and Property, and from Investments, Insurance and Small businesses to Ethics and Children’s finances.

Our goal was to build audience reach and drive traffic from the video to the article in the Business First Magazine and the work of Share Radio.

Impact

Quality video
gives your marketing more

IMPACT

6 audience impact

How We Helped

We filmed the interview for both the magazine piece and for BFTV. We zipped around and recorded snippets of office activity too and cut them all together.

Video ROI Calculator

Re-calculate the potential value of our video marketing services to your firm

estimated
{{investor}}
growth

£700k

Outcome

Business First is happy with the piece and is using it to drive interest in their online article. It’s also in use on their YouTube web page.

Free feasibility session

Book a 20-minute session with one of our video marketers. Discover the value and costs of a campaign as it would apply to your firm, and how it’s worked for others in your market.

Learnings

We learned from this creating this short film for Share Radio. We’re sharing a few of our learnings here in the hope that they’ll help you prepare for your next next video.

  • Try to film the interview close to the thick of the action
  • If they’re available, find iconic or unique objects – they add character
  • Ask big questions and let your expert speak – he’ll deliver the goods if he is!
  • Tidy your graphics with matching colours

Video ROI Calculator

Calculate the potential value of our video marketing services

Go on, wave a wand…
We’d like extra per month
Video builds audiences, delivering more {{investors}}. What kind of audiences improvement* would you like?
We’d like a…
* Better audience are valuable beyond {{investors}} growth – they build reputation and competitive
What proportion of your leads would you like from digital marketing?
Leads From
Digital Marketing
ZERO ALL
(video contribution* likely to be approx 30%
* We assume that video contributes to half of your digital marketing. In reality it may be less or more
On average, how much is one of your {{investor}}s worth over their lifetime?
One {{investor}} is worth £ k over their lifetime
estimated investor growth (CLV WON IN 1 YEAR)£1.3M
What your model predicts
£310k True Value of Video Marketing
How we’ll have helped
Growth = 4 investors x 12 months x £65k lifetime value = £1.3m (rounded) Video Value = Growth x 15% video contribution x 165% audience = £310k (rounded)
You can save and share your calculation immediately here.
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has launched

  • Same people, same company, and a brand new trading name.
  • We expanded our services. A fair old bit.
  • Come on in… the water’s lovely!