Our Work for Action for M.E.

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Film: 'The Big Give'

Our goal was to create 2 videos for use on the Action for M.E. website and social media channels. Furthermore, we offered to create social snippets for use on Twitter and Facebook.

Gift-aid fund-raiser video and social snippets for UK's leading M.E. charity

We created this dramatised engager video for this fast growing M.E. charity in the UK. The video was designed to coincide with a campaign to raise charity donations under the governments UK Aid Match scheme.

THE CHALLENGE

Our challenge was firstly to provide a high quality promo for zero budget and secondly to use genuine patients with M.E. rather than actors, this was to be a tricky component in this production.

It was going to be critical to find multiple locations for the various vignettes that all had to be very close by, but look significantly different – this was key to making such a varied piece within such a short time frame.

Create 2 videos for use on the Action for M.E. website and social media channels. Furthermore, we offered to create social snippets for use on Twitter and Facebook.

HOW WE HELPED

First of all, we developed a full creative brief to allow the committee to fully engage with this video which would be something of a step up for them in terms of their communication ambitions. This included vivid verbal descriptions of the action we intended.

Secondly, we specified the gestures and scenarios we wished to film, so that the committee could approve them and recruit suitable patients to participant in the filming.

Thirdly, 1 whole day of filming that included all the vignettes, in all the different locations plus all of the interviews.

Finally, we selected relevant cuts from the interviews for use in the promo and cut the whole thing together over a number of weeks.

OUTCOME

Gift-aid fund-raiser video and social snippets for UK's leading M.E. charity

We created 2 versions of the video, 1 for the run up to the ’Big Give’ 1 week campaign and 1 for use during the campaign week, essential these were the same videos but with different captions and call to actions.

We also cut 80 social media snippets of around 20-30 seconds each from the interviews and topped and tailed them with calls to action – this would significantly increase the reach and frequency of the campaign on social media.

The client was thrilled, in particular, with this unexpectedly large delivery.Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

LEARNINGS

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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