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Film: “Home Straight”

Our goal was to create a promo suite that appealed to potential partners and investors in the project as well as be educational to all ages; in essence to be the heart of the project.

Video suite for UK's 1,000mph world land speed record engineers

We devised and filmed three videos to showcase the Bloodhound project team as they design and build a car that will break the 1,000mph barrier and set a new world land speed record. This was a 1 day shoot, a 3 day edit, and 2 days pre-production. Such an exciting challenge for all involved - we were humbled to be a part of history in the making. It was hard not to get caught up in the buzz surrounding this superb feat of UK engineering genius!


Bloodhound SSC is a unique, high-technology project. Designed and constructed in the UK, Bloodhound SSC includes components and sponsorship from international companies. The challenge was to capture the excitement of the challenge, the frustration of delays, the precision of the engineering, and the strength of teamwork.

Our goal was to create a promo that appealed to potential investors in the project as well as be educational to all ages; in essence to be the heart of the project. We also wanted a PR video that outlined the benefits of becoming a Project Sponsor by making the car and the component parts the stars of the piece; and an editorial piece for The Manufacturer, acknowledging manufacturing success and courage with a journalistic approach.


We used Adobe After Effects to create slick graphics, camera flares and flashes. We interviewed Project Director Richard Noble, the Head of Sponsor Liason, Tony Parraman, and Engineering Director Mark Chapman. Audio excerpts of interviews with various team members and fast-paced editing gave the video a sense of rising energy and expectation of the challenges ahead.


Video suite for UK's 1,000mph world land speed record engineers


The promo and PR videos are being used on Bloodhound's website to create interest in the project, and the editorial piece is being showcased on The Manufacturer's website.Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

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