Our Work for Business First

0330 124 6162

Film: 'Into Print'

Our goal was simple: win new investors by building reach and trust online. The editor want specifically to reveal an editorial vision that would appeal to enterprise media investors.

Investor welcome video for radical new UK business magazine

We filmed this 2-minute explainer video for prospective investors, for the Business First website and their CrowdCube page. The piece explains the investor proposition for the magazine. It was a 3-hour shoot, a 1-day edit and about 2 day's pre-production. Lovely to work with, those enterprising people at Business First Magazine.

THE CHALLENGE

Business First is a new London enterprise magazine. A first in 10 years. It reveals the strategies, challenges and personal stories of entrepreneurs, business owners and leaders to a London readership. So it's a publication very close to our hearts. But like any other new business, it needed invetment to get started. The challenge was to demonstrate publishing pedigree and purpose to new investors.

Our goal was simple: win new investors by building reach and trust online.

HOW WE HELPED

We created a short investor proposition video. We filmed a presentation by the Editor-in-Chief, an ex-broadcaster comfortable in front of cameras. We also inserted stills of the magazine and supporting material from the website.

OUTCOME

Investor welcome video for radical new UK business magazine

LEARNINGS

The magazine was able to approach many investors with an improved opening pitch. Currently, funding is being secured.We learned from this creating this short film for Business First. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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