Our Work for Cawood Laboratories

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Film: 'Accelerated Growth'

Our aim was to create a short case study film that would help NVM build trust with prospective customers.

Business profile of Cawood Scientific for NVM Private Equity

Over a few summer days we filmed this 2-minute case study video of laboratory testers Cawood Scientific and NVM, their backers. NVM wanted to demo their investment work to prospective customers. The film explains the main elements and benefits of NVM's equity partnership with Cawood. Filmed in Bracknell, York and Reading, it was a 3-day shoot, a 3-day edit and approximately 3 days pre-production. We had such a thrill working with successful entrepreneurs close up. Thanks, Cawood.

THE CHALLENGE

Cawood Scientific is the UK's largest independent soil-testing laboratory. They provide analyses to the agricultural, animal, amenity and environmental industries. Although they were market leaders they had a tendency to understate their true value to prospective clients. Cold prospects weren't getting an initial sense of the firm's capabilities and value. The challenge was to demonstrate these right at the start of the sales process, online.

Our aim was to create a short case study film that would help NVM build trust with prospective customers.

HOW WE HELPED

We created a new pilot case study video. Based on an NVM agricultural science client, we interviewed the client directors and filmed their wonderful labs to illustrate where the investment has gone. We gathered good positive feedback from the interviews, coaching the directors who were a little nervous on camera. We even got up at dawn to film fallow and cropped fields to dramatise the piece. And finally we tied it all together with an NVM interview about the project challenges and their approach.

OUTCOME

Business profile of Cawood Scientific for NVM Private Equity

LEARNINGS

Cawood is delighted with the piece and it's now in use front and centre on their websites and within their sales process.Here are a few of our learnings from this piece for Cawood Laboratories. Maybe they can help you prepare for your next next production.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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