Our Work for Cawood Scientific

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Film: 'Lab Leadership'

Our aim was to make prospecting easier by building reach and trust with new prospective customers online.

Services explainer for land and environment laboratory analysts

To kick off the project, we filmed this promotional video for prospective customers, for the Cawood Scientific website. Titled 'Lab Leadership', it reveals the firm's agricultural and industrial capabilities and processes. It was a 2-day shoot, a 3-day edit and around 2 days pre-production. The Cawood team were wonderful - guiding round the dangerous and industrial parts of their labs with care and patience.

THE CHALLENGE

Cawood Scientific is the UK's largest independent soil-testing laboratory. They provide analyses to the agricultural, animal, amenity and environmental industries. Although they were market leaders they had a tendency to understate their true value to prospective clients. Cold prospects weren't getting an initial sense of the firm's capabilities and value. The challenge was to demonstrate these right at the start of the sales process, online.

Our aim was to make prospecting easier by building reach and trust with new prospective customers online.

HOW WE HELPED

We created a new promotional video. We filmed the labs at 2 sites and were amazed the huge variety of nutrient and toxin tests on offer and the equipment required. We interviewed the senior figures in the business, learning much about the fascinating explosion of micro-technology in the field (pun intended). Then we filmed their wonderful labs to illustrate how high-tech they've become. We got up at dawn to film fallow and cropped fields to dramatise the piece (before and after). And finally we tied it all together with a STAR story structure (Situation Task Action Result).

OUTCOME

Services explainer for land and environment laboratory analysts

LEARNINGS

Our client is delighted with the piece and it's now in use front and centre on their website and within their sales process.We learned from this creating this short film for Cawood Scientific. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

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"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

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"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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