Our Work for CSH: Community Services Homes

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Film: 'Be a Donor'

Create a single narrative video that would fully set out the proposition for investors and donators who would get further detail from the crowd funding platform.

Seed investor explainer and social snippets for London's newest disabled housing adaptors

CSH is a fantastic charity that converts conventional housing into wheelchair and disabled friendly use. We were thrilled to be asked to create a fund-raising video which would help finance their initial operations. The video was to be used on a crowd funding platform

THE CHALLENGE

The Challenges here was to work to an incredibly tight budget, film in two locations, source musicians, and furthermore to articulate a message of both need and hope.

Create a single narrative video that would fully set out the proposition for investors and donators who would get further detail from the crowd funding platform.

HOW WE HELPED

We spent a considerable amount of time developing the brief with our client and scoping out both messages and visual metaphors. We then planned a series of interviews at a single location in an adapted home in London and chose varied micro locations for those locations so that they appeared to carry different visual contexts. We also sourced and filmed a session drummer in Birmingham who very kindly donated his time to the project. The drums were used to symbolise urgency and a human signal calling for action.

We also filmed a little visual vignette capturing a moment of social bonhomie for a typical tenant inside an adapted home to indicate the degree of normality that adaptation can bring to a wheelchair user. We edited together the material and brought in the drum track from our musician to produce a very moving piece of footage.

OUTCOME

Seed investor explainer and social snippets for London's newest disabled housing adaptors

LEARNINGS

Our client was overjoyed with both the tone and clarity of the interviews and the video was used to help raise £75,000 of start-up funding for the Charity’s UK operations.

We also had an great time working on this project and had the chance to meet some truly amazing and inspiring individuals.Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

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