Film: 'Private Equity Masters'
Dunedin are one the UK's leading midcap private equity firms, specialising in UK-wide investments in Business Services and Niche Financial Services. We were asked to make a complete suite of 17 corporate videos for use on the client's home page, core services pages and executive profile pages.
To create a video branding and explainer suite to:
- enable Dunedin to attract more high calibre investee candidates to the firm
- demonstrate to investors the quality and integrity of the firm's investment work
- keep the firm, their brand and ethos, consistent (although our key responsibility was to effectively extract that and almost redefine it as the interviews unfolded).
What we did
We needed to ensure that we revealed the firm in its depth and character in very short duration pieces, which meant extremely economical use of language on the part of the recipients and therefore a high-calibre of interview skills for this piece of work was essential.
This project kicked off with us assisting in shaping the brief and advising on the approach that might be taken with capital and regional cities, and their representation nationally within the UK. We then filmed two long days, one in the London Office and one in the Edinburgh office - 16 of the films being interviews - and we worked closely with the Marketing Manager, whose very detailed brief helped immensely in making it possible to cover all of the topics in the fastest possible time.
B-roll footage of both offices in action was completed also, and this essentially captured the hustle and bustle of the conversations, meetings, huddles, thoughtful and reflective moments, on screen work, phone calls, arrivals and departures. Just a normal day in the office! We also sourced a great deal of B-roll footage from relevant industry sectors and filtered these for the most authentic and documentary style aesthetic, thereby filtering out any slick corporate expensive looking shots so that we could maintain a clear documentary style.
Filming spanned two locations over two days in London and Edinburgh, and we produced 17 corporate deliveries, plus approximately 40 social media clips, making a magnificent total of approximately 57 videos from two days' work!
17 on-time, on-budget, videos, which the client deployed onto their website. In addition, we filmed extra material for use in 2018 - even though there wasn't budget for the production of these videos, we slipped in the interviews so that further works could be released throughout the course of the following year along with the social media clips.
Needless to say, our client was delighted by both the quality and the quantity of the pieces we produced.