Our Work for EAO

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Film: 'Grow'

Our objective was to help make EAO signable, by demonstrating creativity and performance to A&R executives.

Narrative pop video for unsigned London electronica band

On a cold spring night we filmed this promo video for a teen audience, prior to a EAO's mini-tour. Titled 'Grow', it narrates the song's moments of longing and connection. Wonderfully professional artist - great fun to work with and would do it all again. It was a 2-day shoot, and a 3 day edit. Probably 3 days pre-production.

THE CHALLENGE

EAO is an emerging urban electronica act. They've developed a sparse and economical sound with subtle and layered textures. They wanted a promo for their new song 'Roll'. The challenge was to establish the band as a bankable act and to get on the radar of major record companies.

Our objective was to help make EAO signable, by demonstrating creativity and performance to A&R executives.

HOW WE HELPED

We created a narrative promo video. We loved filming on London's wonderful Millennium Bridge at night and besides the singer, we worked with a stylist and male actor. We contingency planned a great deal so that we could turn any weather to our advantage - as it was we got rain and wind and some timber-shivering winds. We cut the whole piece together and post-produced in lighting effects and fireflies.

OUTCOME

Narrative pop video for unsigned London electronica band

LEARNINGS

Well this one went in an unexpected direction! After the video was finished and briefly promoted on blogger sites, the video gave EAO the confidence to amplify the new style. So a change of name and attitude scotched this version. The song is being re-recorded and we've been asked to reshoot a grittier version.We learned from this creating this short film for EAO. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

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