Our Work for Hertz Europe

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Film: 'Driving Team Growth'

Our goal was pretty clear: demonstrate international collaboration by filming and sharing teamwork at the conference with all European offices.

Documentary video for Hertz Europe's international conference

Hertz invited us to Dublin to record their annual high performers' conference to show to staff on the Hertz Europe intranet. With a minimal budget and a slender brief, this 2-minute conference film was the result. Titled 'Driving Team Growth', it provides a flavour of the conference and in particular of the launch of the company's 'Ubuntu' initiative to stimulate cross-country cooperation. It was 3 intensive days' shooting, a 3 day edit and about 2 days' pre-production. Felt like a exhilarating benevolent riot from beginning to end - thanks lovely Hertz people!

THE CHALLENGE

Hertz Europe is one of the largest car hire firms in the world. They offer a surprising array of innovative services beyond mere car hire - which largely sets them apart. But their constant innovation and recent growth was challenging team unity - sharing best practice and good internal communication was becoming tricky. The challenge was to use a European teamwork conference to help unify team culture across European countries.

Our goal was pretty clear: demonstrate international collaboration by filming and sharing teamwork at the conference with all European offices.

HOW WE HELPED

We created a short story-of-the-conference film. We captured our friends Instant Teamwork as they run an audacious ice-breaker event in Dublin, which really dramatised teamwork benefits. And over three 16-hour days we also shot a library of high quality material for future internal communications use, which we provided on a 2 terabyte project drive.

OUTCOME

Documentary video for Hertz Europe's international conference

LEARNINGS

Lots of positive feedback from staff on the film. It's been 'promoted' to a screening at the global management conference in Florida.In filming this production for Hertz Europe, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video.

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Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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