Our Work for Hertz International

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Film: 'Listening Tour (Home Movie)'

Our purpose was to demonstrate senior management's listening, spread the evidence of team unity and the family culture by filming and sharing a home-movie styled piece with all European offices.

Management road show video for Hertz International's global teams

This 3-minute European road show video was our first delivery. It was for internal use - staff watched it globally on the Hertz International intranet. Titled 'Listening Tour (Home Movie)', it collates phonecam footage from staff on the Senior Management Team's European tour and in particular of the use of rhythm and harmony to stimulate cross-country cooperation. It was 4-day edit and about 4 days' pre-production. The Hertz senior management team were playful people to work with.

THE CHALLENGE

Hertz International is one of the largest car hire firms in the world. Their constant innovation and steady growth was challenging mult-national communication among management. The challenge was to use a European roadshow footage to celebrate success and reinforce cultural unity across European borders.

Our purpose was to demonstrate senior management's listening, spread the evidence of team unity and the family culture by filming and sharing a home-movie styled piece with all European offices.

HOW WE HELPED

We created a 5-minute home-movie using phonecam footage from 5 participants; we viewed hours of material and subbed it all down. We filmed a few little creative listening and rhythmic icons. And we gathered together loads of stills, created graphics and home-movie montage sequences. To top it off, we recorded the music (written by Tom Morley of Instant Teamwork).

OUTCOME

Management road show video for Hertz International's global teams

LEARNINGS

Lots of positive feedback from staff on the film. It's been shown worldwide on the company's intranet.Here are a few of our learnings from this piece for Hertz International. Maybe they can help you prepare for your next next production.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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