Our Work for jPhone

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Film: 'Emperors New Phone'

Our goal was to establish the brand, by dramatising the attitude of early adopters.

Fictional internet ads for next-generation fictional phone

In a sitting room, we shot this advert for the early adopter market and the fictional jPhone website. Titled 'Emperors new phone', it projects the brand values of the next generation iPhone. It was a 1-day shoot, a 1-day edit and around 3 days pre-production. George Sanderson and Oliver Whitehead filled in the subtle characterisation beautifully.


The jPhone is a fictional successor to the iPhone. It's wearable, minimal phone technology. Our self-set challenge was to advertise the new product to a an early adopter audience.

Our goal was to establish the brand, by dramatising the attitude of early adopters.


We created this simple studio video. We filmed the dialogue over two days in our studio with George Sanderson, a trained actor from Sylvia Young School of Drama. And built up the pack shots using vector, painting and animation tools.


Fictional internet ads for next-generation fictional phone


Sold millions of units in our own minds! The learning process is always enjoyable.We learned from this creating this short film for jPhone. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

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