Our Work for Kirton Healthcare

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Film: 'Manufacturing Growth'

Our goal was to create a case study video that would help NVM build reach and trust with prospective customers.

Case study of seating specialist Kirton Healthcare and backer NVM

To start with, we filmed this 2-minute case study video of healthcare seating makers Kirton Healthcare and NVM, their backers. NVM wanted to demo their investment work to prospective customers. Titled 'Manufacturing Growth', it explains the seat manufacturing work of Kirton Healthcare and how NVM have helped. It was a 2-day shoot, a 2-day edit and approximately 1 day of pre-production. It's always fun to work with down-to-earth people.

THE CHALLENGE

Kirton Healthcare Group is the UK's leading manufacturer of specialist medical seating. At the time of filming, they were expanding their interntaional marketing and had secured the backing of NVM Private Equity to accelerate the process. NVM wanted a record of their work.

Our goal was to create a case study video that would help NVM build reach and trust with prospective customers.

HOW WE HELPED

We created this new case study video. Based on Kirwood's factory for specialist seating, we interviewed the NVM directors and filmed the wonderful Kirton craftspeople and equipment to show where the investment has gone. We gathered good positive feedback from the interviews, coaching the directors who were a little nervous on camera. And finally we tied it all together with an NVM interview about the project challenges and their approach.

OUTCOME

Case study of seating specialist Kirton Healthcare and backer NVM

LEARNINGS

Our client is happy with the case study film and they use it both on their website and in client presentations.Here are a few of our learnings from this piece for Kirton Healthcare. Maybe they can help you prepare for your next next production.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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