Film: 'Manufacturing Growth'
Kirton Healthcare Group is the UK's leading manufacturer of specialist medical seating. At the time of filming, they were expanding their interntaional marketing and had secured the backing of NVM Private Equity to accelerate the process. NVM wanted a record of their work. The challenge was to create a case study video that would help NVM build reach and trust with prospective customers.
Our goal
To create a Case Study for investor and investee to:
- demo NVM's investment work to prospective customers
- explain the seat manufacturing work of Kirton Healthcare.
What we did
We filmed this two-minute case study video of healthcare seating makers Kirton Healthcare and NVM, their backers, based at Kirwood's factory for specialist seating. It was a two-day shoot, a two-day edit and approximately one day of pre-production.
We interviewed the NVM directors and filmed the wonderful Kirton craftspeople and equipment to show where the investment has gone. We gathered good positive feedback from the interviews, coaching the directors who were a little nervous on camera.
And finally, we tied it all together with an NVM interview about the project challenges and their approach.
OUTCOME
Our client is happy with the case study film and they use it both on their website and in client presentations.
It's always fun to work with down-to-earth people.
