Film: 'Work Near Home'
NearDesk is a visionary new UK office space firm. It rents out desk space by the minute in residential and commercial areas. After two years of organic growth, it was time for a step change. A third round of investment was needed to move the firm quickly to a larger size. The challenge was to demonstrate pedigree and purpose to new investors.
To create Investor and customer videos to help win new crowd-funding investors by:
- explaining the concept and advantages of using workspaces
- building reach and trust online.
What we did
The company asked us to make this two-minute explainer video for prospective investors, for the NearDesk page on the Seedrs website. It helped raise over £1m, the largest crowd fund at that time. Our piece explains the firm's purpose and investor benefits and it was a two-day shoot, three-day edit and roughly two days' pre-production.
For the short investor proposition video, we filmed a series of client interviews at the firm's head office in London, and we also loved shooting a dark sequence for use at the start, to explain the commuting misery that NearDesk solves. We interviewed the CEO to add authenticity to the pitch. The video was published on Seedrs, a crowd-funding site.
The target of £600k was raised quickly. In fact over-subscription hit 25%. It was the biggest single share issue on Seedrs - a record.
Brilliant fun working with such a visionary team.