Our Work for NVM Private Equity

0330 124 6162

Film: 'Enterprise Vitality's

Our goal was to make prospecting quicker and easier by letting the experts explain their business to prospective clients.

Business profile and feature video series for NVM Private Equity

We created a series of short profile videos for prospective corporate clients, for the NVM Private Equity website. This example is the 'About Us' video and it reveals the ethos and unique approach of a regional Private Equity firm. Together with 3 others, it was a 3-day shoot, and a 6 day edit, with about 2 days pre-production.

THE CHALLENGE

NVM is an ambitious firm of private equity investors. They work hands-on alongside business owners to inject finance and grow their companies. They had a growing portfolio of clients but a tendency to understate their true expertise until midway through the sales process. Prospects weren't getting a welcoming sense of the firm's approach and value. The challenge was to demonstrate NVM's contemporary, practical style to an internet audience, and improve the opening of the sales process.

Our goal was to make prospecting quicker and easier by letting the experts explain their business to prospective clients.

HOW WE HELPED

We created a series of explainer videos, based on expert interviews. This example is the first. We interviewed the firm's directors in their regional offices up and down the UK. We filmed their clients workplaces to illustrate the flavour and value of their investment. We researched the market to increase our insight, to make our questions more informed. We coached one or two directors who were a little nervous on camera. We even interviewed their clients to capture useful testimonial responses, to add validity to the directors' words.

OUTCOME

Business profile and feature video series for NVM Private Equity

LEARNINGS

It's a little too early for results yet, but our client is delighted with the piece and it's now in use front and centre within their sales process. A series of case studies has also been published.While filming this work for NVM, we learned. May we share a few of our lessons below? We hope they can help you plan out your video.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

OUR SERVICES

FILMING

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PERSONAL VIDEOS

For persuading your audience directly from your place of work

CAMPAIGNS

VIDEO CAMPAIGN

For steadily building your brand engagement and lead flow

VIDEO PROSPECTING

For steadily growing your qualified leads and modernising your sales playbook

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