Film: 'Enterprise Vitality'
NVM is an ambitious firm of private equity investors. They work hands-on alongside business owners to inject finance and grow their companies. They had a growing portfolio of clients but a tendency to understate their true expertise until midway through the sales process. The challenge was to demonstrate NVM's contemporary, practical style to an internet audience, and improve the opening of the sales process.
Our goal
To create a business profile and feature video series to make prospecting quicker and easier by:
- letting the experts explain their business to prospective clients
- giving prospects a welcoming sense of the firm's approach and value.
What we did
We created a series of short profile videos for prospective corporate clients, for the NVM Private Equity website. This example is the 'About Us' video and it reveals the ethos and unique approach of a regional Private Equity firm. Together with three others, it was a three-day shoot, and a six-day edit, with about two days' pre-production.
We interviewed the firm's directors in their regional offices up and down the UK. We filmed their clients workplaces to illustrate the flavour and value of their investment. We researched the market to increase our insight, to make our questions more informed. We coached one or two directors who were a little nervous on camera. We even interviewed their clients to capture useful testimonial responses, to add validity to the directors' words.
OUTCOME
It's a little too early for results yet, but our client is delighted with the piece and it's now in use front and centre within their sales process. A series of case studies has also been published.
