Our Work for Outstanding

Film: 'Standing Up, Standing Out'

OUTstanding is a not-for-profit professional network for LGBT executives and their allies. They promote the talent of LGBT executives and encourage them to be themselves. The challenge was to build interest in the article in the Business First Magazine and the work of OUTstanding.

Our goal

To create a Teaser film piece for Business First article on OUTstanding by:

What we did

We filmed the entire magazine interview as if it were a TV interview and edited together highlights to trail the topics of the written article. Then, on a cold day, we filmed our journalist, Nick, as he did his top and tail outside their central London offices.

Finally, we took B-roll footage inside their offices. The production was a half-day shoot, a one-day edit, and around a day of pre-production and stills research.

OUTCOME

It's a little too early for results yet, but Business First is happy with the piece and it's now in use on their website.

Superb fun working with Suki - we predict a seat in parliament before the decade's out!

Schematic showing video marketing timeline for Outstanding project

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