Film: Why We Exist
Peppermint Technology provides innovative legal cloud software for UK law firms that goes beyond traditional UK legal practice & case management software. The challenge was to provide a clear expression of vision, technology, team capability and game-changing proposition.
To create Sales Support videos for a Number One UK Legal Software Provider, by:
- making the complex simple
- amplifying appeal to larger firms
- projecting the ethos and vision, team calibre, and capabilities of the software firm.
What we did
We devised and filmed a suite of four promotional videos to attract early stage interest (in the sales pipeline) of UK legal firms. This was a one-day shoot, three days' editing, and two days' pre-production.
Filmed at the same time as the SEP shoot, we interviewed two principals, filmed the teams and more mobile software, using the visual themes of activity, insight and support. We also filmed light spillage using a technique known as free-lensing, to amplify a sense of illumination.
Peppermint have used the videos to address some key issues in their market and articulate the advantages and benefits of their products and services. The videos are on their website,YouTube channel and distribute links via social media channels.
Their enthusiasm was infectious and it was a real privilege to work with a team of motivated entrepreneurs.