Our Work for Progress Academy: Music Centre Student Learning Centre for all walks of music in Birmingham

Film: 'A Vibrant Musical Home'

Progress Music is an exceptional Birmingham-based Music Academy intent in teaching through performance, as opposed to more academic methodologies. We were asked to create an explainer video, and faced two big challenges here: budget and timescale were both very tight, and we had no students to work with!

Our goal

To create an Expertise video package consisting of:

What we did

We pre-agreed a range of interview topics and promotional messages that the Academy wanted to project. Filming took place in Birmingham and were delighted to discover the open, honest and unusually collaborative techniques of the teachers at the Academy. This allowed us to source gig footage from suitable libraries to enrich the interview and taster pieces.

We spent some time choosing the right supporting material for this project which truly helped to bring to life the pieces, given how little time we had to collect any really useful active B-roll material - the only students that agreed to take part made themselves available for observational footage rather than interviews, and other students undertaking lessons were simply not available to us.

A simple home page was then edited together with a narrative which set out a series of social media snippets to help their message get across to potential new customers.

Outcome

We finished the home page taster along with about 45 social media clips to standards much higher than the client had expected. Naturally, they were delighted and immediately deployed the videos on their website and on social media.

Schematic showing video marketing timeline for Progress Academy project

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