Our Work for Rockpool

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Film: Rockpool - Why Private Companies

Our goal was to let the experts give clear explanations whilst bringing them to life with imaginative visuals.

Investment Services Explainers for UK Boutique Private Equity Firm, Rockpool

We devised and filmed a suite of 6 promotional videos to attract investors, projecting the ethos and vision, team calibre and unusual structures of the PE firm. This was a 2 day shoot, 5 days edit, and 2 days pre-production. It was deeply educating to work with such mathematical masters.

We also experimented with a water-themed video based on the name of Rockpool, as an alternative to the videos above, which didn't make the final selection:

THE CHALLENGE

Rockpool is an independent firm dedicated to creating tax-efficient investment opportunities for individuals through private investment, and they wanted to deepen their online presence. The 2 challenges were to get technical people to feel approachable, and to bring their brand into evidence authentically.

Our goal was to let the experts give clear explanations whilst bringing them to life with imaginative visuals.

HOW WE HELPED

We filmed the principals using a journalistic approach, showing technicians and investment managers at their workplaces. We also filmed brand materials close by to embrace the firm's new look. Wonderful to see entrepreneurs at the coal face.

OUTCOME

Investment Services Explainers for UK Boutique Private Equity Firm, Rockpool

LEARNINGS

Our client is delighted with the films and it's now in use front and centre on their website and within their sales process.Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

OUR SERVICES

FILMING

VIDEO PRODUCTION

For building your image, reputation and brand engagement

PERSONAL VIDEOS

For persuading your audience directly from your place of work

CAMPAIGNS

VIDEO CAMPAIGN

For steadily building your brand engagement and lead flow

VIDEO PROSPECTING

For steadily growing your qualified leads and modernising your sales playbook

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