Film: Rockpool - Why Private Companies
Rockpool is an independent firm dedicated to creating tax-efficient investment opportunities for individuals through private investment, and they wanted to deepen their online presence. The two challenges were to get technical people to feel approachable, and to bring their brand into evidence authentically.
To create engaging Investment Services Explainers by:
- allowing the experts give clear explanations whilst bringing them to life with imaginative visuals
- using a journalistic approach, showing technicians and investment managers at their workplaces
- embracing the firm's new look, using close-ups of their brand.
What we didWe devised and filmed a suite of six promotional videos to attract investors, projecting the ethos and vision, team calibre and unusual structures of the PE firm. This was a two-day shoot, five days' edit, and two days' pre-production. We also experimented with a water-themed video based on the name of Rockpool, as an alternative to the videos above, which didn't make the final selection:
Our client is delighted with the films and it's now in use front and centre on their website and within their sales process.
Wonderful to see entrepreneurs at the coal face - it was deeply educating to work with such mathematical masters.