Our Work for Sautter Cigars

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Film: 'How To Enjoy A Cigar'

Our aim was to entertain a Business First audience of entrepreneurs and associate cigars with success.

Light hearted how-to video on premium Cuban Cigar smoking

To start this 3 film project, we first made this 'How to prepare' short for Business First Magazine readers and Sautter prospective customers alike. It explains leaves, harvests, flavours, cutting, lighting and more. It was a 1-day shoot, a half-day edit and around 1 day's pre-production. Laurence kindly closed this new store for a half day to allow us to film.


Sautter Cigars is the UK's oldest and most prestigious supplier of premium cigars. Based in Knightsbridge, it imports and sells to buyers the world over. The challenge was to share the experience and expertise of the store with a Business First audience.

Our aim was to entertain a Business First audience of entrepreneurs and associate cigars with success.


We filmed a single interview for the magazine and cut it into 3 parts. We took our cameras to the new Sautter store near Harrods, and shot 45 minutes of the most engaging monologue from the store's CEO Laurence Davies. Then we shot inside the humidor room and cut in closeups of cigars, leaves, lighters and the stores impressive collection and Cuban and cigar mementos.


Light hearted how-to video on premium Cuban Cigar smoking


Our client was delighted with the pieces and viewings are climbing steadily.In filming this production for Sautter Cigars, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video.

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Tom Ball, CEO, Desklodge

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Tom Ball, CEO, Desklodge


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