Our Work for Scottish Equity Partners

Film: SEP Peppermint Case Study

Peppermint Technology provides innovative legal cloud software for UK law firms that goes beyond traditional UK legal practice & case management software. The challenge was to make the software interesting, make the complex simple, and give them the opportunity to demonstrate the effect of the investment.

Our goal

To create a Software Investment Case Study for Scottish Equity Partners to:

What we did

Using a six-step format we revealed the purpose, benefits and outcomes of the SEP investment. This was a one-day shoot, a three-day edit, and two days' pre-production.

We interviewed the CEO and filmed the teams and the desktop software. We used the visual themes of enterprise, teamwork and movement. We also filmed light spillage using a technique known as free-lensing, to amplify a sense of vision.

OUTCOME

SEP were very pleased with the end result, and used this video at their Annual General Meeting to highlight Peppermint to the investors in their fund.

Such a vibrant team of motivated entrepreneurs - we really enjoyed working with such visionaries.

Schematic showing video marketing timeline for Scottish Equity project

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has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water’s lovely!