Film: SEP Peppermint Case Study
Peppermint Technology provides innovative legal cloud software for UK law firms that goes beyond traditional UK legal practice & case management software. The challenge was to make the software interesting, make the complex simple, and give them the opportunity to demonstrate the effect of the investment.
To create a Software Investment Case Study for Scottish Equity Partners to:
- show how the investment had allowed Peppermint to step-change their business
- showcase their value and expertise to investors and investees alike.
What we did
Using a six-step format we revealed the purpose, benefits and outcomes of the SEP investment. This was a one-day shoot, a three-day edit, and two days' pre-production.
We interviewed the CEO and filmed the teams and the desktop software. We used the visual themes of enterprise, teamwork and movement. We also filmed light spillage using a technique known as free-lensing, to amplify a sense of vision.
SEP were very pleased with the end result, and used this video at their Annual General Meeting to highlight Peppermint to the investors in their fund.
Such a vibrant team of motivated entrepreneurs - we really enjoyed working with such visionaries.