Film: 'Share Radio'
Share Radio is a brand new radio station designed to help UK consumers through the money maze. Topics range from Banking and Budgeting to Markets and Property, and from Investments, Insurance and Small businesses to Ethics and Children's finances. The challenge was to build audience reach and drive traffic from the video to the article in the Business First Magazine and the work of Share Radio.
Our goal
To create an engaging Trailer on financial station Share Radio for Business First by:
- filming the busy office and its bright, resourceful and deadline-driven people
- asking the big questions and letting the experts speak for themselves, such as projecting the CEO's pre-occupation with money as a cornerstone of personal liberty and civilisation.
What we did
We filmed the interview for both the magazine piece and for BFTV. We zipped around and recorded snippets of office activity too and cut them all together. The production was a half-day shoot, a one-day edit, and around a day of pre-production.
OUTCOME
Business First is happy with the piece and is using it to drive interest in their online article. It's also in use on their YouTube web page.
