Our Work for Siemens UK PLC

Film: 'The Great Northern Powerhouse'

Simply to film a half-hour interview and create a taster of that interview for promotional purposes. The majority for the interview was to be used for audio and news releases.

Video promos for Northern Powerhouse manufacturing campaign at world-class electronics firm

Siemens approached us to create a news worthy policy announcement to explain their commitment to the Northern Powerhouse and their association with forming government policy on Industry 4.0.

A single long interview was filmed and edited together along with several pieces for use on social media, Siemens website and press websites.

THE CHALLENGE

Schematic showing video marketing timeline for Siemens project

Capturing both a deep and broad view from the Chief Executive, Juergen Maier, and to visualise his editorial material in a way which would be relevant but for which there was almost no budget.

Simply to film a half-hour interview and create a taster of that interview for promotional purposes. The majority for the interview was to be used for audio and news releases.

HOW WE HELPED

We set up at Siemens UK HQ and readied ourselves for the very small window that the Chief Executive would have for the interview. Nick Peters was the journalist conducting the interview and we filmed a double-header, covering his questions as well as Juergen's answers.

This raw material was then handed back to Nick Peters and Siemens for press use.

Finally, we edited together a promotional taster for the manufacturer magazine to coincide with their Industry 4.0 campaigns.

OUTCOME

Video promos for Northern Powerhouse manufacturing campaign at world-class electronics firm.

LEARNINGS

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

Liberate your company

Break free from relentless content marketing, social noise and dead-horse SEO. Leave competitors standing.

Estimate the impactModel next level business video for your management team and firm.

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has launched

Same company, same people (ok, a few more). And we've expanded our services.
Hence the trading name. So come on in… the water’s lovely!