Film: 'Mayor Launches Volunteering'
Team London is the Mayor's city-wide volunteering initiative to prepare the young and unemployed for work and to build corporate social responsibility. They needed more employers to participate. The challenge was to promote the new youth HeadStart programme to corporates, and recruit more employers.
To launch promotion and participant interviews for Team London, and increase volunteering places, by:
- engaging with prospective corporates online.
What we did
We created this short news feature for prospective volunteering participants, for the Team London website. Titled 'Mayor launches volunteering', it introduces the benefits and enterprise value of the programme. It was a one-day shoot, a two-day edit and about two days' pre-production.
We filmed the HeadStart London launch event at City Hall and interviewed its speakers. We learned so much from the volunteers and employers together - their enthusiasm for work experience and building candidate skills was infectious.
Successful launch promotion and participant interviews for Team London: a small but steady new flow of corporate enquiries has been established. Team London now has a more professional look online.
Really enjoyed this brief production - the Mayor's office is filled with such committed people and it was a true pleasure working with them.