Our Work for TG Racing Branding

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Film: 'Booster'

Our objective was to make selling quicker and easier by building reach and trust with new prospective customers.

Promotional video for leading motorbike race exhaust engineers

To open our love affair with craftsmanship and race engineering, we created this 2-minute profile video for prospective customers on the Tony Green Racing website. The video reveals the skills and thrills of race exhaust engineering. It was a 2-day shoot, a 3 day edit and around 3 days pre-production. Not sure which we loved more - the race-track or the oily workshop.

THE CHALLENGE

TG Racing is one of the UK's leading two-stroke motorbike exhaust makers. They lovingly hand craft 'pipes' for motorbike owners, racers, teams and manufacturers. But outside the racing world, they were unknown, and when prospects called with enquiries, the owner had to convince them on pedigree and calibre. The challenge was to demonstrate TG Racing's pre-eminence to an internet audience, and ease the phone sale.

Our objective was to make selling quicker and easier by building reach and trust with new prospective customers.

HOW WE HELPED

We created a unified new image, website and video. We loved filming at TG Racing's wonderful oily workshops and their clients' bikes out on the track, and we learned a lot by interviewing Tony. We even pulled a few strings and arranged for an afternoon of private airfield use at Wroughton to dramatise the racing benefits. Finally, we built a website using the excellent Adobe Business Catalyst platform, and created the content - copy, video and imagery, publishing it on the internet and notifying Google.

OUTCOME

Promotional video for leading motorbike race exhaust engineers

LEARNINGS

A new flow of prospective customers, and a positive shift in customer opinion has been established. And the desired easier sales calls.We learned from this creating this short film for TG Racing Branding. We're sharing a few of our learnings here in the hope that they'll help you prepare for your next next video.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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