Our Work for The Struts

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Film: 'Journeys Start'

Our aim was simple: increase appeal, by revealing a creative and collaborative origin to a growing fanbase.

Micro-rockumentary and profiles for Virgin-signed rock band

We created this micro-rockumentary for fans, for The Struts' website. This short film profile explores how the band approach their work and how they started. It was a 1-day shoot, a 2 day edit and around 2 days pre-production. Great to work with people who so clearly know their destiny.

THE CHALLENGE

The Struts are a Virgin-signed UK-based rock band. They've produced their first album and developed a rich vibrant and harmonious sound with plenty of swagger. They wanted a short documentary to mark their origins and approach to collaboration. The challenge was to tell the story with candour and bite.

Our aim was simple: increase appeal, by revealing a creative and collaborative origin to a growing fanbase.

HOW WE HELPED

We created a micro-rockumentary video. We visited the band's house in Derby and loved filming in their music room. We also filmed at their rehearsal space outside to add a flavour of live performance. We cut the whole piece together and fine-tuned with the help of the band's management.

OUTCOME

Micro-rockumentary and profiles for Virgin-signed rock band

LEARNINGS

Over 5,000 viewings without even being released. Exciting how it got out there - it was privately listed for months.In filming this production for The Struts, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video.

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