Our Work for Vesta

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Film: Vesta - 'Bringing Investors Together'

Our objective was to present the idea of part-ownership in a colourful, stylish and appealing video, using testimonials from Vesta and their would be customers.

Seed investor video for revolutionary UK social enterprise, Vesta

We created this promotional video to attract investors and showcase the Vesta brand. This was a 2 day shoot, 7 day edit and 3 days pre-production. It was educating to work with financiers so deeply embebbed within the idea of a social enterprise - this unique combination of investment and liberating part-ownership of a property was a real eye opener.

The Challenge

Vesta is a dedicated buy-to-let investment platform connecting sellers, buyers and investors. The challenge was to communicate a combined social and financial enterprise to investors. Our objective was to present the idea of part-ownership in a colourful, stylish and appealing video, using testimonials from Vesta and their would be customers.

How we helped

We interviewed the CEO, his team and Vesta's would-be customers using a talking heads style. We used shots of sumptuous buildings and skylines to portray the obvious property theme, and backlighting to subtly suggest a cityscape outside the filming location.

Learnings

Here are a few of our own learnings from the making of suite of explainer videos. Hopefully they can help you prepare for your next production.

Sometimes it is necessary to challenge every aspect of the brief before clarity emerges - this was the case here. Securing interviews with prosceptive customers is narratively very powerful - it just takes perseverance! Careful selection of stock footage can vividly express branding alongside interesting b-roll. Call and Response structure is compelling - here we used a customer call and a team member response.

"Marketing Films helped us reach new investors by explaining a complex proposition simply. Wonderful work. Lead by Tim, their team delivered broadcast quality to our urgent timescales and on budget. Superb results."

Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

Tom Ball, CEO, Desklodge

"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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