Film: Vesta - 'Bringing Investors Together'
Vesta is a dedicated buy-to-let investment platform connecting sellers, buyers and investors. The challenge was to communicate a combined social and financial enterprise to investors.
Our goal
To create a promotional video to attract investors and showcase the Vesta brand by:
- presenting the idea of part-ownership in a colourful, stylish and appealing video
- using testimonials from Vesta and their would be customers.
What we did
We interviewed the CEO, his team and Vesta's would-be customers using a talking heads style. We used shots of sumptuous buildings and skylines to portray the obvious property theme, and backlighting to subtly suggest a cityscape outside the filming location.
This was a two-day shoot, seven-day edit and three days' pre-production.
Outcome
Vesta are using the video as part of their seed investor campaign.
It was educating to work with financiers so deeply embebbed within the idea of a social enterprise - this unique combination of investment and liberating part-ownership of a property was a real eye opener.
