Article teaser and portrait for Sir Martin Sorrell and WPP
This 2-minute teaser video was our first delivery for Business First Magazine and the WPP website. Titled 'Sorrell on Sorrell', it previews key points of the magazine article. It was a 2-hour shoot (only 15 minutes with Sir Martin, naturally), a 2-day edit and about 1 days' pre-production. Sir Martin was as we expected, both charming and focused. (Drop of hat, Sir Martin, and we're back.
WPP is a world leader in advertising and marketing services. They help their clients compete successfully: in marketing strategy, advertising, communication and in monitoring. Their CEO Sir Martin Sorrell publicises the firm's work and is a great advocate of lean enterprise (as are we). The challenge was to promote online an interview for Business First magazine without audio and only 3 minutes filming time. Our aim was simple: build internet reach and interest in the article.
How We Helped
We created a teaser video. With only a 4 minute window of Sir Martin in his boardroom, and a requirement not to hinder the cover shoot, we captured behind-the-scenes footage. Then we added a few city stills and animated a growth sequence of graphics to underscore enterprise, and finally we added phrases from the article.
A more engaging magazine website and useful content marketing material too for their social websites. But this video also helped Business First feel more confident about a professional digital presence.
In filming this production for WPP, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video. Allow adequate shooting time - we so nearly fell short here with Sir Martin When you animate stills, be gentle - too much movement is distracting Spend time on typography - it always raises the calibre Encourage presenters to dial back their energy - it connects more