Our Work for WPP

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Film: 'Sorrell On Sorrell'

Our aim was simple: build internet reach and draw pro-enterpise traffic towards the site, via interest in the subject and the article.

Article teaser and portrait for Sir Martin Sorrell and WPP

This 2-minute teaser video was our first delivery for Business First Magazine and the WPP website. Titled 'Sorrell on Sorrell', it previews key points of the magazine article. It was a 2-hour shoot (only 15 minutes with Sir Martin, naturally), a 2-day edit and about 1 days' pre-production. Sir Martin was as we expected, both charming and focused. (Drop of hat, Sir Martin, and we're back.

The Challenge

WPP is a world leader in advertising and marketing services. They help their clients compete successfully: in marketing strategy, advertising, communication and in monitoring. Their CEO Sir Martin Sorrell publicises the firm's work and is a great advocate of lean enterprise (as are we). The challenge was to promote online an interview for Business First magazine without audio and only 3 minutes filming time. Our aim was simple: build internet reach and interest in the article.

How We Helped

We created a teaser video. With only a 4 minute window of Sir Martin in his boardroom, and a requirement not to hinder the cover shoot, we captured behind-the-scenes footage. Then we added a few city stills and animated a growth sequence of graphics to underscore enterprise, and finally we added phrases from the article.

Outcome

A more engaging magazine website and useful content marketing material too for their social websites. But this video also helped Business First feel more confident about a professional digital presence.

Learnings

In filming this production for WPP, we learned. We've shared a few of our lessons below; hope they can help you plan out your next video. Allow adequate shooting time - we so nearly fell short here with Sir Martin When you animate stills, be gentle - too much movement is distracting Spend time on typography - it always raises the calibre Encourage presenters to dial back their energy - it connects more

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Waseem Shiraz, Chief Operating Officer at Cambridge Quantum Computing

"It’s easy to find someone who can use a video camera. We struggled to find the skills to get beautiful shots which looked professional not gimmicky and the help to efficiently tell our story – and affordably. But then we found Marketing Films. We loved working with Tim – and got a great video which tells our story quickly, efficiently – and beautifully."

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"I would highly recommend Marketing Films. We’ve been working together on video project for NVM Private Equity and they've succeeded in bringing our company to life. Financial services is perceived as a very dull subject, but they have injected creativity, stylishness and successfully shown the real world of business investment. They've shown that it’s not just about the numbers, but the people working hard to make it all work. They're passionate about what they do and extremely enthusiastic. They have this amazing talent at transforming the most wooden interviewee into a natural."

Tom Ball, CEO, Desklodge

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