Film: 'Sorrell On Sorrell'
WPP is a world leader in advertising and marketing services. They help their clients compete successfully: in marketing strategy, advertising, communication and in monitoring. Their CEO, Sir Martin Sorrell, publicises the firm's work and is a great advocate of lean enterprise (as are we). The challenge was to promote online an interview for Business First magazine without audio and only three minutes of filming time.
Our goal
To create an Article teaser and portrait for Sir Martin Sorrell and WPP to:
- preview key points of the magazine article in a constrained period of time
- build internet reach and draw pro-enterpise traffic towards the site, via interest in the subject and the article.
What we did
This two-minute teaser video was our first delivery for Business First Magazine and the WPP website, titled 'Sorrell on Sorrell'. It was a two-hour shoot (only 15 minutes with Sir Martin, naturally), a two-day edit and about a days' pre-production.
With only a four-minute window of Sir Martin in his boardroom, and a requirement not to hinder the cover shoot, we captured behind-the-scenes footage. Then we added a few city stills and animated a growth sequence of graphics to underscore enterprise, and finally, we added phrases from the article.
Outcome
A more engaging magazine website and useful content marketing material too for their social websites. But this video also helped Business First feel more confident about a professional digital presence.
Sir Martin was as we expected, both charming and focused. (Drop of hat, Sir Martin, and we're back).
