When you're choosing a video partner, it's helpful to know quickly what you're likely to get. So here's a simple and honest overview of the kinds of services and prices you'll encounter. If you disagree with anything here at all, do let us know. We're always open to the new opinion and fresh evidence! We update this table quarterly.
Marketing FIlms |
Video agency |
Digital agency |
Market researchers |
Prospecting service |
PR agency |
Media trainers |
Platforms or coders |
|
|---|---|---|---|---|---|---|---|---|
| Budget (Hi,Med,Lo) | M | H | H | H | L | H | M | L |
| Film Quality (Hi,Med,Lo) | H | H | H | M | L | |||
| Enduring campaigns | ✓ | ✓ | ||||||
| Just a few videos | ✓ | ✓ | ||||||
| Creative production » | ✓ | ✓ | ✓ | |||||
| B2B Focus | ✓ | ✓ | ||||||
| Team Workshops » | ✓ | ✓ | ||||||
| Data-driven Narratives | ✓ | ✓ | ✓ | |||||
| Video strategy » | ✓ | ? | ? | ✓ | ||||
| Sentiment capture | ✓ | ✓ | ||||||
| Competitor research | ✓ | ✓ | ✓ | |||||
| Audience research | ✓ | ✓ | ✓ | |||||
| Video prospecting | ✓ | ✓ | ||||||
| Sales enablement » | ✓ | |||||||
| Buyer enablement | ✓ | ✓ | ||||||
| Media training | ✓ | ✓ | ✓ |