Create new films to win more clients
Modern video production gives you both visual impact and marketing trial. Conventionally, video is too expensive to split-test, or remake. But our data-driven production technique allows you to film alternatives and let the buyer define the optimal story, simply by clicks. Our analyses show a typical average of around 42% response improvement. Clients both large and small use us to create beautiful data-driven videos that impress and engage audiences right through to CTA.
Compare us to conventional solutions
Video Production: what's included in your project
We'll be creating your videos, editing and finessing them to filmic standards, using your strategy, branding and relevant and anonymised data from our other projects and proven playbooks. Your new films will include:
- Pre-production - we plan out the topics and map the messaging to the strategy, brand and most of all, CTA
- Creative filming - we film with broadcast or movie experienced experts, to deliver the visual beauty you deserve
- Editing - we edit to the optimal story using narrative science, and provide as many cuts as you want to get your films just right
- Audio experience - broadcast quality sound which immerses the viewer in the world of your story
- Filmic post-production - we give your videos the finished quality and standout of movies
Why Video Production is Growing in Importance
The growing importance of video production starts with the +42% statistic above. It's the result of market research over the last few years using our own video search engine, which we purpose-built for the task. But there's a second big reason. Starting around 2015, and growing steadily since, B2B buyers have developed a growing preference for online decision making. This is fully documentented in the 2020 Gartner Buyer Enablement report, and it affects us all - your buyers have this preference too.
Which means that your prospects expect a lot more from you than words on your website. Look no further than yourself for proof. How quickly do you spurn B2B sites that are all words? Ones that lack character or fail to offer relevance?
If there's one lead generation duty we all have today, it's to embrace buyer enablement. That could be to demonstrate the transformational effect of our work, the operational models we use, or just how onboarding feels. Or to simulate outcomes, to reveal price guides and tools, and to do all this with a warmth, walked through by our teams. To reveal as much online as we do face to face (barring competitive secrets of course).
Buyers want everything which'll help them make an initial decision - unaided by sales people or meetings - on whether you're on the shortlist. So bringing your proposition to life, making it more visible, real and helpful, well, that's really important from now on. So says Gartner. Video, naturally, is the provider of much of this. And as our own research shows, a likely gain of 30-55% in CTR quite possibly awaits you.Book a video production chat