Be Ready
Continuity is top priority, isn't it? Handle a crisis well, and you have the chance to not only mitigate negative publicity, but also to enhance your reputation among your clients and key stakeholders. So we developed a new kind of media training and video production package for PR managers. You're probably intending to prepare for a crisis, increase your firm's reputation and boost visibility. This service does both. Book a demo.
Hello PR Manager
What's that burning smell? The smouldering risk of a crisis already alight? The charring ashes of a press mauling?
Could it be coming from your office?
The majority of businesses will experience some kind of crisis scenario but the gamechanger - whether your customers stick with you or move to one of your competitors - is how you communicate through the crisis. You don't always get a second chance to protect your business's future, so make effective communications and decisive interaction your priority.
Crisis scenarios happen for diverse reasons. Whether it's a poor customer experience, an act of nature, someone stealing sensitive information or a member of staff having an accident at work. Regardless of the source, these situations have the potential to impact on your firm's reputation and it's important to accept what has happened, take responsibility, if appropriate, and try to get in front of the story to gain control of your message. Planning ahead as much as possible and having a crisis management plan in place are key.
Our Crisis Communications package
1. Primer Workshop
- Run online or at your premises if travel and safety permit
- Media training for your company spokespeople using camera or remote filming
- How to use visual media to communicate with your key audiences and install confidence
- How to use key messages to keep your communications on track
- Support and guidance for your crisis communications plan
2. Crisis Plan Review
We review the plan you create after the workshop. This can be on a steady-as-you-go or crisis basis, depending on your timescales. After the review, you'll have a practical, clear second draft, ready for live.
3. Crisis Rehearsal
- Run online or at your premises if travel and safety permit
- Creation of realistic crisis
- Media training for your company spokespeople prior to the rehearsal
- Real-time or time-staged dramatisation of the crisis, where we film you using journalists and producers
4. Video Post-production
- We'll propose a list of high quality editorial, PR, benefits or explainer films that we can create from the extensive training footage in the can
- We edit together the final films and deliver the longer and shorter social teaser pieces
- We can publish and share with trade media or simply hand the films over to your in-house team
There are two ways to handle a crisis. If you manage it badly it could destroy the standing of your business, but if you handle the situation well, you have the opportunity to not only mitigate negative publicity but to enhance your reputation among your customers and key stakeholders. Work with us to make certain that you have the skills to safeguard your business's future.
Clients include: Draeger, ResMed, Owen Mumford, Henkel, Rockwell, Royal Bank of Scotland, BUPA, Nuffield Health and the Independent Prep School Association.
Impact You'll Feel
1Ability to heal and secure your reputation (internally as well as externally).
2Ability to protect your bottom line (and stop losses).
3Rebuild your customers' confidence.
4Secure your future.
5Keep control by staying one step ahead.
What To Do Next
Know what succeeds and why. It's essential to every crisis, every campaign actually, to every web page, to every video produced. Without science, your video PR is built on sand. So if you want to really know, to fully ignite your emergency management, book a chat below
